This November, Taste Collection will be lavishly adorned with fluffy boas and fuzzy feels for our Fur & Feathers theme! The seasons are finally shifting here in New York City. The Manhattan we knew just one week ago still allowed for knee socks and light layers, but now we’re bundling up with our down jackets and wool scarves! Each year, we grant ourselves permission to forget that startling temperature drop that somehow slips back and forth between the shoulder blades and directly down our spines. Each year we neglect to remember how it feels to be shaken awake by November winds, barreling off the West Side Highway or East River. So here’s our bit of advice: face NYC’s wintery chill differently this fall… while everyone else is bundling up, have you considered dressing down? I’ll explain.
Lately, we’ve been exploring the tension between the need for security and the need for freedom within human relationship and stumbled upon the incredible work of Belgian psychotherapist, Esther Perel. While it’s true that toys and lingerie don’t guarantee your joy, what purpose do they serve in the lives of our clientele? What are our customers really seeking when they step into our shop and most importantly, how can we help them feel most fulfilled? These are the questions we ask ourselves and each other when we do things like order new brands or maintain shop, but we want to take it one step further. We want to know, from you, how to help guarantee your happiness and continually manifest desire in your personal lives. Esther says, “It is our imagination that is responsible for love, not another person.” Therefore, helping to fuel our customer’s imaginations must inevitably lead to fueling their desires.
So let’s do a little imagining together. What’s working in your life and what isn’t? Are you happy at work? In school? At home? Do you feel confident in your body? What skill are you trying to learn?
Zoom out. Let’s’ use monogamy vs. non-monogamy as a metaphor for answering all of the above questions and challenging each other to find the courage to change our own lives. When talking about infidelity, Esther is convinced an affair is never a straightforward matter. She says, “When we seek the gaze of another, it isn’t always our partner that we’re turning away from, but the person that we ourselves have become. And it isn’t so much that we are looking for another person as much as we are looking for another version of ourselves.” She talks about the fact that today, we have so many options in life that choosing to stay in an environment that is not fully fulfilling can leave us with a newly unique and modern feeling of shame. Shame for wanting more even as we are content and for admitting to ourselves that in fact, there are opportunities for growth that exist outside our current context. She says, “Some of you probably don’t think that affairs can happen in open relationships but they do. The conversation about monogamy is not the same as the conversation about infidelity- even when we have the freedom to have other sexual partners, we still seem to be lured in by the power of the forbidden.”
So this month, we want YOU, our fabulous clientele, to consider what feels forbidden and therefore what fills you with desire.
Instead of shaking in your winter coat or hiding underneath your comforter while the wind rattles your windows this season, draw yourself a hot bath and take an hour to contemplate your life. Then let us know what you figure out! Fur & Feathers acts as our own personal metaphor this month for finding each of our own “forbidden” – because what a great way to celebrate our Official Grand Opening!
For this month only, email us at firstname.lastname@example.org with a short statement of “what feels forbidden & and your views on desire” to receive a %10 discount on an in-store purchase of your choice. All information will be revealed anonymously next month.