Fellas, we know the ladies aren’t alone in the quest for functional, stylish and well made underwear. The only difference is that usually the underwear buying is done by your girlfriend, wife, or mom (yikes). In a world that is getting more and more body conscious it’s important to maintain a positive body image and feel comfortable in your own skin. This starts with the basics: good underwear.

Introducing, leading French underwear brand, Hom. Since 1997 Hom has revolutionized mens boxers with their HO1 (horizontal opening No.1) model, featuring a horizontal front pocket that is friendly to both right and left handed dressers.

The iconic boxer is also considered to be the most comfortable because of its custom modal cotton material and elastic waistband in microfibers that don’t pinch or squeeze at the waist. This ultra soft boxer is available in many colors and prints as well as other styles like boxer briefs, micro-briefs, mini-briefs, long boxers, long johns, and even men’s thongs.

Suitable for any taste and preference the HO1 line is the perfect combination of style, functionality, comfort, and support.    

In addition to underwear, Hom has a line of swim shorts that come in a variety of plains and prints that are perfect for your summertime beach, pool, or boating plans.

Go for classic nautical strips, a trendy floral print, or a solid blue short. These beach shorts have a slightly fitted cut on the legs, feature two side pockets, and allow a good range of movement. Solid, durable, and flexible these swim shorts are definitely worth the investment.

Hom underwear, swimwear, and loungewear is available at Taste Collection. Check out the new summer collection and last season’s items that are now 50 off%. So fellas, drop by, say hi, and find the perfect pair for you.

Give your mom or significant other a break. Take charge of your underwear shopping because nothing is more appealing than a confident man who knows what he wants and knows how to dress the part.